Mikei Red Reishi
in Gunma, Japan

production styling photo editing

The Mayuzumis are a multi-generational mushroom growing family. Their beginnings began in the 1930s in Gunma Prefecture, a mountainous region in Japan renowned for its pristine environment and agriculture.

The goal was to tell their story as the pioneers of red reishi mushroom cultivation and the reishi harvest during the summer – capturing the generations of knowledge and their legacy of longevity.

This project was split in multiple locations within Japan over four days, with a focus on lifestyle, portrait, textures, and product photography.

( 🔑 duties )

produce the call sheet & creative brief
facilitate communications between marketing teams in Japan, Hong Kong, and Vancouver
provide clear communications to translator to ensure project goals and shotlist are fulfilled
create visual styling guide for talent
perform product styling on day-of shoot
manage time on-set and second shoot as needed
edit 800+ deliverables